The President/CEO of Coscharis Motors, Dr. Cosmas Maduka has decscribed the new Jaguar XE as the most advanced, efficient and refined sports saloon car that Jaguar ever produced. The Coscharis boss stated this during the launch of the new Jaguar XE saloon car at the Eko Hotels Lagos. “While it is quite unusual to launch a vehicle this way in this market, we must remark that the Jaguar car we are launching today is also an unusual vehicle. A special pick out of the pack with the latest Jaguar innovation, technology, powertrain and design that cuts across gender, he said”
According to him, “this is the first time Jaguar has really considered the ladies as well while retaining the power, grace and agility in its boldline,. “We are very proud to say that only a Jaguar promises a distinct combination of performance and seduction to give you a unique, utterly rewarding driving experience; advanced power-trains with roaring exhaust soundtrack; sublime agility and instinctive steering; with innovative technology and craftsmanship both exterior and interior wise.
With so many first, the new Jaguar XE is the most advanced, efficient and refined sports saloon car that Jaguar has ever produced. The latest in an illustrious bloodline. Instantly recognisable as a Jaguar, it feels like a Jaguar, it drives like a Jaguar –XE is a Jaguar to its core. The Jaguar XE is designed as an extraordinary every day vehicle that combines the legendary Jaguar sporting character with systems that empower the driver as well as enhancing the driving experience. The beauty is that the rear seat passenger(s) is not left out. Imagine a reclinable rear seat!
It is the first of a new generation of cars to be launched on Jaguar’s state-of-the-art, all new Aluminium Intensive Architecture; the lightweight aluminium construction creates an incredibly strong body.
According to the Coscharis boss, who was represented by the Group General Manager, Marketing, Mr, Abiona Babarinde, “We are positioning Jaguar XE as the leading and preferred premium compact sports saloon within the next two years. Consequently, the focus is to project it as a fleet variant and our retail sales directed at hard working and ambitious young male and female executives and entrepreneurs in their late 20s and mid 40s.”
Continuing, he said, “We have come to know that Jaguar customers are people who want to be different. The Jaguar XE amplifies this. It immediately catches the eye, standing out from the completion because of its upscale proportions, which makes it look crouching and ready to pounce on the road.
The Jaguar XE comes in five models which include the XE R-Sport (2.0L), XE Supercharged (3.0L), XE Pure (2.0L), XE Prestige (2.0l) and XE Portfolio (2.0L). Maduka explained that pricing was crucial to achieving our set target within the next two years. The reassurance is that the Jaguar XE unlike the other compact sport saloon in its segment is premium but affordable. Like every other Jaguar model range, it offers value for every naira spent.